BMN-Woman Salon women waiting

CUSTOM VIDEO PROGRAMMING
IN YOUR SALON
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BMN tv
TARGET MARKETING
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Who We Are

Beauty Media Network (BMN) is a media and entertainment marketing company that installs and operates a network of private digital display screens that reach busy, mobile, female consumers in their native habitat the salon.
We help salon owners engage, educate, and inform customers that typically invest 60-180 minutes per visit in the salon to look and feel their best. BMN combines state of the art technology and the Internet to deliver our video programming to LCD screens located in the busiest areas of the salon.
BMN puts your salon brand messaging in front of your customers while they are in the salon receiving services. Showcase your salons hair care maintenance tips, photo-gallery, and product promotions to influence purchasing decisions on hair care and beauty related products.
BMN programming is tailored to appeal to salon and spa clients, keep them engaged, and drive both awareness and product sales in the shop and near by retail locations.

Kimberly Cones

Kimberly Cones is an innovative digital media content development strategist. With a BFA in digital filmmaking and video production 

Cones is taking her skills and experience to the next level with the creation of Beauty Media Network. As CEO and Programming Director her primary focus is on programming development, content acquisitions and original media production.

Kimberly Cones

Kimberly Cones is an innovative digital media content development strategist. With a BFA in digital filmmaking and video production 

Cones is taking her skills and experience to the next level with the creation of Beauty Media Network. As CEO and Programming Director her primary focus is on programming development, content acquisitions and original media production.

Allen Cones

With more than 20 years of experience in sales, marketing, and business development strategies. 

Currently, Cones is focus on consumer engagement experiences for brands through the integration of digital displays, digital place based media and Mobile engagement campaigns.

Allen Cones

With more than 20 years of experience in sales, marketing, and business development strategies. 

Currently, Cones is focus on consumer engagement experiences for brands through the integration of digital displays, digital place based media and Mobile engagement campaigns.

Ian Paul Lawrence

Ian Paul Lawrence is a media veteran with over 17 years experience in publishing, media, advertising and marketing.  In  2008 he founded The 19th Hole Magazine the first luxury publication in the US to merge golf lifestyle with fashion and pop culture. Prior to this he previously served as the publisher of City & Suburban magazine based in New York City, where he successfully developed a 500,000 nationally audited circulation of the multicultural lifestyle publication, distributed exclusively by the New York Times, Chicago Tribune, Detroit News & Free Press and Gannett Group.

Ian Paul Lawrence

Ian Paul Lawrence is a media veteran with over 17 years experience in publishing, media, advertising and marketing.  In  2008 he founded The 19th Hole Magazine the first luxury publication in the US to merge golf lifestyle with fashion and pop culture. Prior to this he previously served as the publisher of City & Suburban magazine based in New York City, where he successfully developed a 500,000 nationally audited circulation of the multicultural lifestyle publication, distributed exclusively by the New York Times, Chicago Tribune, Detroit News & Free Press and Gannett Group.

 

What We Do

OUR EDGE
Beauty Media Network is among the leading salon marketing and entertainment media companies. Through our nationwide network of upscale salons, and spas BMN offers digital, mobile and experimental marketing touch points. We create custom branded engagement experiences for brands and advertisers to connect with customers, build loyalty and drive sales.
We deliver a very specific captive target female audience who visit our salon partners on average twice per month and can spend up to 3 hours per visit.
POWER TO REACH & ENGAGE
Beauty Media Network provides digital signage which is a cutting edge way for salon owners to engage customers while they’re in your salon through targeted messaging, compelling content and real time social media feeds. Salon owners are able to connect with their customers, build loyalty and drives sales.
BMN provides custom video programming that is design to educate, entertain, and inform clients while they wait for services within the salon.

BMN tv

BMN tv

Custom in-salon video programming that provides salon owners the ability to communicate with their customers through LCD screens
Your best customers are sitting in your salon for 1-3 hours at a time. Stop torturing yourself and your clients with mindless daytime television. Digital signage is an effective salon marketing solution that will differentiate your salon from the competition.
BMN tv will allow you to talk to your customers about your products, services, and specials creating new sales opportunities

DOWNLOAD THE BEAUTY MEDIA NETWORK TV BROCHURE

 

 

FEATURES

♦ Branded display with salon logo
♦ BMN’s curated 2-hours playlist
♦ News and weather feeds
♦ Beauty relevant programming
♦ Salon Videos
♦ Salon Service Menu
♦ Salon Social Media Feeds
♦ Salon Photo Gallery

BENEFITS

♦ Drive Sales
♦ New Advertisement Revenue Stream
♦ Reduce perceived wait times
♦ Educate your customers about products and services
♦ Differentiate your salon from the competition
BMN tv is focused on providing the highest quality video content available. Our curated playlists provide 2-hours of fashion, beauty and lifestyle related content that is updated twice per month.

PROGRAM LOOP

Photo Shoots
Healthy Recipes
Fashion
Beauty Tips
Hair
Movie Trailers
Music Videos
Travel Destinations
Automotive

CONTENT PARTNERS

Cocoa Fab
Automotive Rhythms
ThisIsRnB
Naturally Curly
Beat N Snatched
Drexina Nelson
Video Fashion
EPK.TV
Simply Rides
ATL Profiles
Screenfeed

PRO-CHANNEL

♦ The opportunity for hair-care brands to provide education via our channel.
♦ Communicates product launches, updates, and events while also providing on-demand training to their salon partners.
♦ Pro-channel is typically accessed before or after hours for training, team building, and communication around their business.

PRICING

♦ $350-$ 850 for media player (one time fee)
♦ $79.00 per month
♦ $100 installation fee (one time media player only)

Subscribe to BMN TV

“Think of all the beauty still left around you and be happy.”

–Anne Frank–

The BMN Experience

BMN was established on the belief that there is a critical need to reach consumers while they’re mobile and getting bombarded by advertisements all day long. How do you cut through the clutter? BMN solves that problem by placing digital signage in the salon environment, and providing the salon customers with unique video content and one of a kind salon experience.
In addition, BMN produces in-salon events that foster even deeper brand engagement through product sampling and in-salon demonstrations.
Recognizing the vital importance of consumer engagement as a critical element to a brand’s marketing strategy within a world of social and digital driven agendas. BMN’s platform connects these brands to the hard to reach audiences of mobile female consumers through a multi-touch platform. That is designed to inspire conversation, introduce or showcase new products, provide education or simply strengthen brand loyalty.

 

Our in-salon events are ideal for

♦ New product launches
♦ Demonstrations
♦ Product sampling
♦ Celebrity interviews
♦ Custom surveys
♦ Mobile coupons

Advertising

BENEFITS

Beauty Media Network’s place-based media delivers a multi-channel platform, unique content, experimental market event solutions-designed to engage consumers and build brand awareness. Our network of upscale beauty salon in the top DMA’s presents a new way to reach and engage an otherwise hard to reach demographic of tech savvy, mobile, female consumers. The attention of these women is captured in a relaxing environment where the average dwell time is 60-180 minutes.
There are a variety of innovate media opportunities aimed at helping you deliver your marketing objectives. We will work with you to design a range of fully integrated campaigns from custom branded content to interactive messaging and product-sampling opportunities.

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Competitive Rates

Our rates are extremely competitive. For more information regarding rates, email sales@beautymedianetwork.tv for our pricing list.

Captive Audience

♦ Your advertisement repeats at least once every 30 minutes during the salon hours. That usually equates to over 100 showings per week. Most salon customers are seated for 60-180 minutes with ample time to be entertained and informed.
♦ You choose the range of salons that your advertisements are shown in–from local salons to every salon within our entire network.
♦ You can provide us with pre-produced advertisement or our creative team can produce the content for you.

Current/past Advertisers

Video Production Services

At BMN, we pride ourselves on our ability to help you stand out, strategically placing your video as the face of your campaign. Our team of experienced, creative-content producers will help engage your target audience while communicating your mission. From script-writing to crew-booking and even final-cut editing, we are prepared to bring your vision to life.

VIDEO SERVICES INCLUDE:

♦ SCRIPTED ADS
Deliver a compelling story that grabs attention.
A professionally written script paired with a strong voice-over helps strengthen your message, while delivering a compelling story. Video ads have the ability to persuade and promote brands most effectively.
♦ INTERACTIVE VIDEO
Interactive Videos allow you to personalize your content while maximizing your calls to action. These videos can include, but are not limited to: QR Codes, short text, landing pages and/or mobile coupons.
♦ VIDEO PROFILES
Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products. Inform, educate, and influence decisions with engaging videos. A company profile is the most versatile kind of video that we offer!
♦ VIDEO TESTIMONIALS
Let your customers sell for you!
Use existing customer relationships as a tool to relay real customer experiences. Video testimonials are perceived as genuine, believable, and more authentic than text alone.
Testimonials establish credibility & increase conversion!
♦ VIDEO NEWS RELEASES
Deliver short, professionally-scripted & produced video segments with announcements and happenings within your company. Video News Releases are strong public relations tools that spark media attention.

EACH VIDEO PRODUCT IS AVAILABLE AS FOLLOWS:

  • 30 SECONDS
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 1 round of edits
  • 60 SECONDS
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 2 rounds of edits
  • 90 SECONDS
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 2 rounds of edits

Contact Us

MOBILE MARKETING SOLUTIONS

Connect with your customers and keep them on the path to purchase.

With over 300 million cell phone subscribers in the US, an effective mobile marketing strategy is very important for any retailer. Brand Media offers a fully managed SMS text program, allowing our customers to send and receive SMS communications effortlessly. The combination of our SMS with visual communications and digital signage has been proven a perfect strategy for keeping your customers on the path to purchase.

Basic Messaging Service

Basic messaging service is the fast and easy way to engage customers by giving them a simple number to remember (any keyword) so they’re able to reach you in an instant.

 

QR Codes

Within video ads provide the marketer an opportunity to provide far more information. This content can be captured and transmitted with mobile cameras on smart phones and direct customers to micro-sites, mobile coupons, and/or important location updates

 

Location based services

Mobile marketing can be far more productive and effective after the initial Opt-in process. Your customers with smart phones are able to receive brand messaging, based on where the customers are whether they’re in your location or nearby. This helps create a unique loyalty program.

 

Digital Signage

Brand Media integrates your mobile program with our digital signage solutions. Promoting the mobile number you’d like customers to use. Brand Media helps you craft the right approach to successfully target audiences and take your marketing communication to the next level.

♦ Example strategies

♦ SMS Text2win
♦ SMS polling/Voting
♦ Email offers
♦ Coupons
♦ Downloads
♦ Mobile applications
♦ Web links
♦ Gamification

Our Work

 

 

faqs

FREQUENTLY ASKED QUESTIONS (FAQ)

What is BMN.tv?

A dynamic, high-def, video network dedicated to the beauty industry.

What does BMN.tv do?

BMN.tv brings entertaining, informative, and relevant programming to salon customers during salon visits.

How does my salon benefit from BMN.tv?

Your salon can promote your services, specialties, and products to customers. BMN.tv also allows you to show your audience your involvement within your community through the platform.

How does it work?

The technology operates on your current television along with our systems, putting your television in your control.

How much work is it for my staff or me?

Very little! We provide the programming and can produce additional content that can highlight the services and products your want to feature.

How long is the program and how often does it change?

The standard program loop is approximately 2 hours long and the entire program changes twice per month. Some content may change weekly and any feed inserts such as weather and social media may change several times throughout the day. The program is designed to run continuously. Salons are also able to customize the loop with their own photo gallery, menu, and product promotions from their computer.

Can I add my own content?

Absolutely! You can add as much content to the playlist as you wish. The content you add to the program (videos, pictures, logos) only changes when you would like it to change. It does not change when the main loop is change, bi-monthly.

What type of content plays in the program?

As you can see on our product page, the BMN.tv program mixes fashion, beauty, and lifestyle content, along with movie trailers, music videos, celebrity interviews, and red carpet events. With BMN programming you have something for every customer.

Why would BMN.tv be better than regular TV programming in my salon?

It allows you to champion your stylist, your services, and what separates your salon from the competition.

What technical requirements are needed to support the channel?

Simple! A television screen and Internet access.

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