BMN-Woman Salon women waiting

CUSTOM VIDEO PROGRAMMING IN YOUR SALON
Captive Audience = Good for Business
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In-Salon or Spa Events further engage your customers
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Amp up the fun – and your sales – with BMN TV
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Who We Are



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Atlanta-based Beauty Media Network (BMN) is a media and entertainment marketing company that installs and operates a network of private digital display screens to reach normally busy, mobile, female consumers in their native habitat — the salon or spa.
We are among the leading salon and spa marketing and entertainment media companies nationwide, working with a wide network of upscale salons and spas across the U.S. BMN offers digital, mobile and experiential marketing and custom engagement experiences for beauty brands and their advertisers to connect with customers, build loyalty and drive sales.

Kimberly Cones

Kimberly Cones is an innovative digital media content development strategist. With a BFA in digital filmmaking and video production, Cones is taking her skills and experience to the next level with the creation of Beauty Media Network. As CEO and Programming Director, her primary focus is on programming development, content acquisitions and original media production.



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Kimberly Cones

Kimberly Cones is an innovative digital media content development strategist. With a BFA in digital filmmaking and video production, Cones is taking her skills and experience to the next level with the creation of Beauty Media Network. As CEO and Programming Director, her primary focus is on programming development, content acquisitions and original media production.

Allen Cones

With more than 20 years of experience in sales, marketing and business development strategies, Cones focuses on consumer engagement experiences for brands through the integration of digital displays, digital place-based media and mobile-engagement campaigns.

Allen Cones

With more than 20 years of experience in sales, marketing and business development strategies, Cones focuses on consumer engagement experiences for brands through the integration of digital displays, digital place-based media and mobile-engagement campaigns.

Ian Paul Lawrence

Ian Paul Lawrence is a media veteran with over 17 years of experience in publishing, media, advertising and marketing. In 2008, he founded The 19th Hole Magazine, the first luxury publication in the U.S. to merge golf lifestyle with fashion and pop culture. Prior to this, he served as the publisher of City & Suburban magazine, based in New York City, where he successfully developed a 500,000 nationally audited circulation of the multicultural lifestyle publication, which was distributed exclusively by The New York Times, Chicago Tribune, Detroit News & Free Press and Gannett Group.

Ian Paul Lawrence

Ian Paul Lawrence is a media veteran with over 17 years of experience in publishing, media, advertising and marketing. In 2008, he founded The 19th Hole Magazine, the first luxury publication in the U.S. to merge golf lifestyle with fashion and pop culture. Prior to this, he served as the publisher of City & Suburban magazine, based in New York City, where he successfully developed a 500,000 nationally audited circulation of the multicultural lifestyle publication, which was distributed exclusively by The New York Times, Chicago Tribune, Detroit News & Free Press and Gannett Group.



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Download the BMN tv Brochure

 



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What We Do



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Beauty Media Network (BMN) offers salon and spa owners the chance to engage, educate and inform customers — who typically invest 2 to 4 hours on beauty services twice a month — through custom video programming. BMN combines state-of-the-art technology and digital streaming to deliver our video programming to LCD screens located in all highly trafficked areas of the salon or spa.
BMN videos are tailored to appeal to salon and spa clients, and drive both awareness and product sales within your location and at nearby retail locations.
While your customers are receiving their services, BMN puts your salon or spa’s brand messaging in front of their attentive eyes. This gives you the opportunity to showcase a variety of hand-picked topics, such as your salon or spa’s hair-care maintenance tips, style photo gallery and product and service promotions to influence on-the-spot purchasing decisions.



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BMN tv

Beauty Media Network’s custom, on-location video programming provides salon and spa owners the ability to communicate with their customers through LCD screens. Your customers are sitting in your salon or spa for 2-4 hours at a time. Stop torturing them (and yourself!) with mindless daytime television. Instead, take advantage of that time with digital content about products, beauty tips, services, specials and much more.
The following is an overview of features, benefits, programs and rates for BMN TV.

DOWNLOAD THE BEAUTY MEDIA NETWORK TV BROCHURE
 
 

FEATURES

♦ Two-hour loop, updated twice per month
♦ Quick and easy editing to add your branding, videos and ads
♦ Branded displays with salon or spa logo
♦ BMN’s curated bi-monthly, 2-hour playlist
♦ News and weather feeds
♦ Beauty relevant programming
♦ Salon or Spa Videos
♦ Salon or Spa Service Menu
♦ Salon or Spa Social Media Feeds
♦ Salon or Spa Photo Gallery

BENEFITS

♦ Strengthen your brand with professional content
♦ Entertains your customers
♦ Drive Sales and creates new advertisement revenue stream
♦ Cheaper alternative to cable or satellite services
♦ Shortens customer’s perceived wait times
♦ Educate your customers about products and services
♦ Differentiate your salon or spa from the competition
BMN tv is focused on providing the highest quality video content available. Our curated playlists provide 2-hours of fashion, beauty and lifestyle related content that is updated twice per month.

PROGRAM LOOP

♦ Photo shoots
♦ Healthy recipes
♦ Fashion
♦ Beauty tips
♦ Hair
♦ Movie trailers
♦ Music videos
♦ Travel destinations
♦ Automotive

CONTENT PARTNERS

♦ Cocoa Fab
♦ Automotive Rhythms
♦ ThisIsRnB
♦ Naturally Curly
♦ Beat N Snatched
♦ Drexina Nelson Photography
♦ Video Fashion
♦ EPK.TV
♦ Simply Rides
♦ ATL Profiles
♦ Screenfeed

PRICING

♦ $350-$ 850 for media player (one time fee)
♦ $79.00 per month
♦ $100 installation fee (one time media player only)

DOWNLOAD THE BEAUTY MEDIA NETWORK TV BROCHURE

“Think of all the beauty still left around you and be happy.”

–Anne Frank–

The BMN Events

Beauty Media Network produces in-salon and in-spa events that foster even deeper brand engagement through product sampling and demonstrations.
We recognize the vital importance of consumer engagement as a critical element to a brand’s marketing strategy. So, in addition to our video content, BMN’s event-production arm connects your brands to female consumers who love to touch, learn and experience beauty.

Our in-salon events are ideal for:

♦ New product launches
♦ Hair, skin and makeup demonstrations
♦ Product sampling
♦ Celebrity hosts and interviews
♦ Custom surveys
♦ Customer loyalty programs
♦ Promotional coupons and sales

Advertising

BEAUTY BRANDS, YOUR CAPTIVE AUDIENCE AWAITS…

Beauty Media Network’s (BMN) upscale beauty salons and spas present a new way to reach and engage with female consumers who are focused on your message without distraction. The attention of these women targets is captured in a relaxing environment where the average wait and service time is 2 to 4 hours.



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OPPORTUNITIES

There are a variety of innovative media opportunities that we can help you with to deliver your marketing objectives:
♦ Custom-branded video campaigns: Your advertisement repeats at least once every 30 minutes
during the salon or spa hours. That equates to over 100 showings per week.
♦ Interactive messaging on mobile devices
♦ Product-sampling and in-salon/spa events

MORE BENEFITS

In addition to our custom programming, we can re-purpose your existing assets or have our creative team produce content for you, You can also provide us with a pre-produced advertisement.

COMPETITIVE RATES

Our rates are extremely competitive. For more information, please email sales@beautymedianetwork.tv for our pricing list.

View Advertising Flyer
 
 

CURRENT & PAST ADVERTISERS



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Video Production Services



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At Beauty Media Network, we pride ourselves on our ability to help you stand out, strategically placing your video as the face of your marketing campaign. Our cultivation of high-quality video content allows for the development of relationships and the beginning of conversations with customers and partners. Our team of experienced, creative content producers is able to help engage your target audience while communicating your mission. From script writing to booking crews and final-cut editing, our team is prepared to bring your video-production vision to life.

VIDEO SERVICES INCLUDE:

♦ SCRIPTED ADS Deliver a compelling story that grabs attention. A professionally written script paired with a strong voice-over helps strengthen your message, while delivering compelling storylines. Video ads have the ability to persuade and promote brands most effectively.

Ad Form
 

♦ VIDEO PROFILES Seen as more personal and genuine when compared to traditional ads, a video profile introduces a personality and gives a face to you, your company, and your products. A company profile is an incredibly versatile option to inform, educate and influence decisions of your customers.

Profile Form
 

♦ VIDEO TESTIMONIALS Let your customers sell for you! Use existing customer relationships as a tool to relay real customer experiences. Video testimonials are perceived as genuine, believable and more authentic than text alone. Testimonials establish credibility and increase conversion

Testimonial Form


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♦ VIDEO NEWS RELEASES Deliver short, professionally scripted and produced video segments that feature announcements and happenings within your company. Video news releases are strong public relations tools that spark media attention.
♦ INTERACTIVE VIDEOS Interactive videos allow you to personalize your content while maximizing your calls to action. These in-salon and in-spa videos can include, but are not limited to: QR codes, short text, landing pages and/or mobile coupons.

EACH VIDEO PRODUCT IS AVAILABLE AS FOLLOWS:

  • 30 SECONDS
  • Perfect for raising awareness and creating a positive impression.
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 1 round of edits
  • $795
  • 60 SECONDS
  • Provide a detailed overview – great for generating interest among customers.
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 2 rounds of edits
  • $995
  • 90 SECONDS
  • Present “the big picture” – works to engage customers who want to know more.
  • Dedicated production team
  • Music and graphics
  • Engaging business shots
  • Web, mobile (and TV format for an additional charge)
  • 2 rounds of edits
  • $1,500



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MOBILE MARKETING SOLUTIONS

Connect with your customers and keep them on the path to purchase.

With over 300 million cellphone subscribers in the U.S., an effective mobile marketing strategy is very important for any retailer. Beauty Media Network offers a fully managed SMS text program, allowing our customers to send and receive SMS communications effortlessly. The combination of our SMS with visual messaging and digital signage has proven a perfect strategy for keeping your customers on the path to purchase.

BASIC MESSAGING SERVICES

Beauty Media Network’s basic messaging service is the fast and easy way to engage customers by giving them a simple number to remember (any keyword) so they’re able to reach you in an instant.

 

QR CODES

within video ads provide the marketer an opportunity to showcase far more information. This content can be captured and transmitted with mobile cameras on smartphones and direct customers to microsites, mobile coupons and/or important location updates.

 

LOCATION-BASED SERVICES

Mobile marketing can be far more productive and effective after the initial opt-in process. Your customers with smartphones are able to receive brand messaging, based on where the customers are, whether they’re within your retail location or nearby. This helps create a unique loyalty program.

 

DIGITAL SIGNAGE

Brand Media integrates your mobile program with our digital signage solutions. We promote the mobile number you’d like customers to use and craft the right approach to successfully target your customers and take your marketing communication to the next level.

♦ EXAMPLE STRATEGIES

♦ SMS Text2win
♦ SMS polling/Voting
♦ Email offers
♦ Coupons
♦ Downloads
♦ Mobile applications
♦ Web links
♦ Gamification

Our Work



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faqs

FREQUENTLY ASKED QUESTIONS (FAQ)

What is BMN TV?

Beauty Media Network TV is a dynamic, high-definition video network dedicated to the beauty industry.

What does BMN TV do?

BMN TV brings entertaining, informative and relevant programming to salon or spa customers during in-salon/spa visits.

How does my salon or spa benefit from BMN TV?

It provides you with the capabilities to promote your services, specialties and products to customers. BMN TV also allows you to show your audience your community involvement and allows for staff educational programming as well.

How does it work?

The technology operates on your current LCD television along with our systems, putting your television in your control.

How much work is it for my staff or me?

Very little! We provide the programming and can produce additional content that highlights the services, products and promotions that you would like to feature.

How long is the program and how often does it change?

The standard program loop is 2 hours long and the entire program changes twice per month. Some content may change weekly and any feed inserts, such as weather and social media, may change several times throughout the day. The program is designed to run continuously. Salons or spas are also able to customize the loop with their own photo gallery, menu and product promotions right from their computer’s browser.

Can I add my own content?

Absolutely! You can add as much content to the playlist as you wish. The content you add to the program (videos, pictures and logos, for example) only changes when you would like it to change. It does not change when the main loop is changed bi-monthly.

What type of content plays in the program?

As you can see on our BMN TV page, our program mixes fashion, beauty and lifestyle content, along with movie trailers, music videos, celebrity interviews and red carpet events. With BMN programming, you have something for every customer.

Why would BMN TV be better than regular TV programming in my salon or spa??

It allows you to champion your stylist, your services and what separates your salon or spa from the competition. In most cases, it is also cheaper than cable or satellite television.

What technical requirements are needed to support the channel?

Simple! A television screen and Internet access is the heart of it.

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